Shepherd Neame Brewery – Asahi Lager
Working with the Brand and Sales at Shepherd Neame teams to develop Cornwall and Devon as a new sales area for the uber chic Asahi Brand. Initially Bare Feet were pivotal in venue sponsorship negotiations between Asahi and Lusty Glaze Beach in Newquay. Also developing Asahi’s sponsorship of the MOJO multi venue music festival in Falmouth. Other sponsorships included Zapcat racing at Fistral Beach and European Longboard Championships at Watergate Bay. In each case new distribution points were created for the brand at each venue with Bare Feet overseeing the Asahi sponsor delivery for each event. The highlight was a 2,500 capacity live music event on the sand at Lusty Glaze Beach called the “Aashi Sundowner Session” featuring surf rock legends FEEDER. Bare Feet promoted all aspects of the event from booking FEEDER to ticket sales. The event was a huge success with all tickets sold and a huge amount of media coverage of such a unique event…..rather a lot of Asahi was also happily consumed!
Hurley is a global surf brand. They have a very successful promotion tool called the “Rip My Shred Stick Tour”. This tour has been run in the USA and Australia and promotes surfing to the under 16’s using their brand ambassador and global surf icon Rob Machardo. Hurley – Rip My Shred Stick Tour
Ford – S Max – “Endless Winter” Premiere



