Lusty Glaze Adventure Centre and Training Centre –
Brand Redesign, Marketing, New Product Development, Web Development to update and create a new brand look and feel for the many elements of the Lusty Glaze business, from The National Lifeguard Training Centre to the Adventure Activity centre. On-going communication and product development of the business working along side the owners.
The Adventure Centre has increased sales year on year during the terrible weather of the past few summers, whilst reducing overall marketing spend . This has been achieved though tighter focus on the media mix, better services, new product development and a robust PR strategy. It also includes upgrading the venues premises license from simple restaurant license to a 2200 capacity live music venue.
Bare Feet have been involved with the development of the new proposition to market the business as an event venue to offer a range of event types including “The Sundowner Sessions” working with top acts such as The Kooks, REEF Ben Howard and John Butler Trio. The venue has just been voted one of the Top 10 Beach Bars in Europe by Orange mobile and received accolades and amazing reviews from top food journalists.
Hybax Developments – Rocklands – Brand Creation
Creating a communications team from designer to CGI to photography and copywriting. Working closely with the owners, estate agents and construction company, we developed the communications brief to deliver stand out creative work for the sales teams for this flagship development.
Further developement of the Rocklands brand In 2010 saw Bare Feet asked to help promote the Rocklands Apartments as an Aparthotel in keeping with the growth in UK short break tourism. Bare Feet wrote the creative strategy for the new look design work launched in 2011.
Britanic Industries – Marketing – Event Management – Event Creation
Britanic Industries own and manage two of Newquay’s best beaches, Fistral and Tolcarne .
Britianic Industries developed the International Surfing Centre at Fistral raising and investing £3m in the complex, creating 50 jobs. The development is one of the biggest in Europe with surf shops, cafes, bars and a purpose built surf contest control centre along with showers, surf hire and surf school.
As the beach is already established as the UK’s surfing Centre, our strategy was to develop events that could draw a new audience to Fistral. Over the past few years we have brought the Zapcat Grand Prix series to Fistral as the open and closing events to Newquay’s season. In addition we have developed Fistral as the home of student events such as Summerbreak and UK Beach Sports Championships as well as creating our own student surf festival called The Watercooled Festival to be launched this year.
Bare Feet have also brought the the spectacular Animal Bike Tour back back to the beach as well as creating a family favourite with the Funday Dog Show held in October half term each year. For 2012 we are currently developing a series of live concerts on the beach featuring top acts performing live on the car park with the backdrop of the headland and the amazing Fistral beach surf break.